Tobias is the Vice President of Strategic Alliances at Live Nation Entertainment, where he oversees all business development, sponsorship and media sales for the company’s EDM division. Previously, Tobias was responsible for forging strategic marketing partnerships with top brands across Live Nation’s assets, which include more than 22,000 concerts, 125 venues, the world’s largest live music content aggregation network, and high-profile artist relationships including Madonna, Shakira, Jay-Z and U2.
Before relocating to the US 2.5 years ago, Tobias held the position of President of Sponsorship and Media at Live Nation Nordics, based in Stockholm. Tobias also has a background in TV advertising and sponsorship at Modern Times Group, one of the largest digital entertainment companies in Europe. Today, he resides in Los Angeles with his wife and dog.