Ted Cohen

Managing Partner, TAG Strategic

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In an industry that’s been slow to embrace change, Cohen was the exception to the stereotypical entertainment-exec rule. But when you start out on the road with Prince, Alice Cooper and Van Halen, you’re primed for the unexpected.

TAG is a digital entertainment consulting firm focused on creating strategic relationships, identifying market opportunities, growing brands, and defining best practices for the entertainment, tech and mobile industries. TAG provides strategy, guidance, market intelligence, product ideation and business development services to global firms and select startups. TAG delivers market leadership and sustainable, defensible advantage in the dynamic/rapidly evolving digital marketplace.

Known throughout tech and media as “part ambassador/part evangelist,” Cohen was instrumental in crafting the licensing agreements upon which Rhapsody and the iTunes Store were built. Previously, as SVP-Digital for EMI Music, Cohen led global digital business development for this iconic label. During that time, EMI led the industry by embracing and exploiting new tech and business models, such as digital downloads and online music subscriptions, wireless services, hi-def audio, and Internet radio.

Prior to EMI, Cohen cofounded and chaired the groundbreaking Webnoize conferences. He also led Consulting Adults, with clients such as Universal Studios, Amazon, Microsoft, DreamWorks Records, Liquid Audio and Napster. Cohen also had senior positions at both Warner Bros. and Philips Electronics. A 35-year media industry vet, Cohen chaired MidemNet and also served on the Grammy L.A. Board of Governors & the Grammy National Trustee Board.

Currently on the board of Mouse.org, an innovative computer literacy program, Cohen served two terms as Chairman of Mobile Entertainment Forum Americas. He received the 2013 NARM Presidential Award, previously awarded to Ahmet Ertegun and Dick Clark, among others. Cohen continually looks for the next innovative tech and his next challenge; he really loves his life.