Randy Sosin is a film producer who has been in the industry for over 20 years. Growing up in Detroit, Michigan, Sosin spent his formative years as a musician in the vibrant Detroit music scene. Jamming with future Red Hot Chili Peppers drummer Chad Smith,among others, Sosin quickly became a force behind the scene.
He became a manager and procured a record deal for Rhythm Corps with CBS Records in 1986. As the manager, one of his many responsibilities was to oversee the making of the groups’ videos, which led Sosin to his true calling, filmmaking! He left management to become executive producer at cutting-edge production company The End in 1992.
Working with such directors as Zack Snyder (300, Dawn of the Dead), the Brothers Quay (Institute Benjamenta) and Marcus Raboy (Friday After Next), he quickly rose through the music video world as a visionary and a grounded creative. He continuously guided his directors in achieving their vision while being invariably aware of the budgetary realities of production.
In 1995, after three years and more than 100 videos for artists including Pink Floyd, Counting Crows, Ice Cube, Mariah Carey, Salt-N-Pepa, US-3 and others, Sosin was recognized for his creative vision by the record industry and lured to A&M Records as their Video Commissioner. There, he guided and often created the visual images of such artists as: Sting, Sheryl Crow, Soundgarden, Bryan Adams, Blues Traveler, the Bee Gees, Monster Magnet and Jonny Lang, among many others.
Sosin left A&M in 2000 and took his music video career to another level by joining the venerable Interscope Records. Working alongside renowned creative visionaries Jimmy Iovine and Steve Berman, Sosin wasted no time. His first video for Interscope was the award-winning “Stan” video from Eminem, directed by Dr. Dre and Philip G Atwell.
Never one to rest on his laurels, Sosin quickly elevated the video world, winning back-to-back MTV Video of the Year awards for “Lady Marmalade” (2002) ft. Christina Aguilera, Pink, Lil Kim, Mya and Missy Elliot, and “Without Me” (2003) by Eminem. Sosin is responsible for the branding visuals of artists such as Eminem, Dr. Dre, 50 Cent, Marilyn Manson, Audioslave, Keane, Feist, Queens of the Stone Age, Enrique Iglesias, Daddy Yankee, the Game, and Busta Rhymes, to name just a few.
Always one to push the limits, Sosin created and executive-produced the Showtime TV Series Interscope Presents: The Next Episode. The six-episode miniseries was a powerful portrayal documenting the lives of 10 young MCs and their search for prominence in the rap world. The show was a critical hit, with powerful reviews in The New York Times and a Top 5 Show of the Year rating in Entertainment Weekly.
From there, Sosin started his foray into narrative filmmaking by producing the film Sarah Silverman: Jesus Is Magic. The movie garnered rave reviews and accolades at such film festivals as SXSW, Toronto, and the HBO Comedy Arts Festival, before being picked up for distribution by Roadside Attractions. Sosin has executive-produced two additional TV shows, Eminem’s Making the Ass (the #3-rated show on MTV2 circa 2005) and Platinum Weird: Rock Legends for VH1 a mockumentary featuring rock legends such as Mick Jagger, Elton John, Dave Stewart, Lindsay Lohan, Kelly Clarkson and Stevie Nicks. Sosin was executive producer of LIVE!, a film being produced by Chuck Rovens’ Mosaic Media Group, starring Eva Mendes and directed by multi-Oscar-winner Bill Guttentag. Sosin also produced the movie I Tried with classic hip-hop artists Bone Thugs-N-Harmony.
SInce 2012, Sosin has been the Senior Vice President of Film & Video Production for Insomniac, where he is in charge of conceptualizing and creating the company’s trailers and visual content. He also oversees the annual livestream from EDC Vegas and continues to keep Insomniac as a visual leader in the industry.