Born and raised in the Dominican Republic, Pedro Guzman has been involved in music since his youth. A musician himself, he attended Berklee College of Music before going on to fulfill various roles in the music industry. During the late ‘90s, Guzman dove head-first into the French house scene, promoting parties in the south of France. It wasn’t long before he was offered a position at Sony Music, where he honed his industry experience before moving on to Universal Music Group. There, he led the A&R departments at Universal Latino, Machete Music and Capitol Latin, working with artists like Juanes, Enrique Iglesias, Chino Y Nacho, J Balvin and Don Omar, among others.
Guzman is now Executive Vice President and head of A&R for Aftercluv, Universal Latin America’s first 360 platform dedicated exclusively to dance music. As EVP of Aftercluv, Guzman splits his time between working on marketing campaigns in Latin America for international artists such as DJ Snake, Felix Jaehn, Afrojack, Tiësto and Disclosure, to name a few, and spearheading the creative development of other Latin-based acts—such as Tom & Collins, Atellagali, 3BALLMTY, Marcelo Cic and Rell the Soundbender—on a global scale. In 2008, Pedro was voted as one of the Top 30 Executives Under 30 by Billboard magazine.