Matt Yazge leads brand partnership analytics at Nielsen Music. In his role, he helps consumer brands activate music fans to achieve brand objectives and drive sales. He has experience with consumer packaged goods (CPG) brands and major film studios, as the Nielsen consultant for Nestle’s Wonka Candy portfolio, and leading the Nielsen relationship with Universal Studios Home Entertainment.
In his career at Nielsen, Matt has expanded Nielsen Entertainment’s client set to include industry leaders across multiple CPG categories, allowing clients to better target and measure their branded music, film, and video gaming campaigns. Nielsen Music believes that informed branded music partnerships based on consumer insights lead to the most successful campaigns for both the music industry and brands.
Matt also co-leads the Nielsen PRIDE organization for Southern California and is a Nielsen Subject Matter Expert in LGBT research. He has penned the last three Nielsen Diverse Intelligence Articles on the LGBT Consumer.