EDM and dance music consultant George Hess started his career at Arista in 1989, where he rose to become the Senior Director of the Dance Music department, breaking such artists as Taylor Dayne, TLC, Exposé, and Lisa Stansfield. In 1994, he started Elite/ADM Marketing, a national radio and street promotion company, and was instrumental in launching careers for artists such as Mary J. Blige, Mariah Carey, Eminem, Snoop Dogg, Lil Jon, 50 Cent, 98 Degrees, Sean Paul, and Everything but the Girl.
In 2005, Hess was brought on as the Head of Global Promotion for Strictly Rhythm Records, a company known as the “granddaddy of all house music labels,” with artists such as Eric Morillo, Nadia Ali, Todd Terry, and Groove Armada.
Since 2014, Hess and Zero2Fifty Group consult and promote for top EDM/dance music labels, including Armada Music, Kontor, Casablanca Records, Enhanced Music, Revealed Records, Warner Music and Dim Mak Records. He has strategically built specialized teams to bring artists like Armin van Buuren, Kaskade, Tritonal, Rain Man and the Chainsmokers to dance and pop radio culture in the US.