Cary Vance began his music industry career in 1985, working at the legendary record shop Vinyl Mania, located on Carmine Street in New York City. In 1986, when Vinyl Mania started a record label, he began promoting all of their early releases. It was there that he met Todd Terry and put out one of Todd’s first releases, the freestyle classic “Why You Wanna Go” by Fascination.
By 1987, Cary moved on to Virgin Records as their head of Dance Promotion. During his five years at the label, he helped create the plans that established artists such as Paula Abdul, Lenny Kravitz, Inner City, Soul II Soul, and Neneh Cherry. While at Virgin Records, he co-executive produced the platinum-plus-selling LP Shut Up and Dance by Paula Abdul.
In 1991, Cary started his own promotion and marketing company. A few of his early successes included Nightcrawlers “Push the Feeling On” and Chaka Demus & Pliers “Murder She Wrote.” In 1992, Cary teamed up with Issy Sanchez to form Elite Promotions. He had tremendous success with many records, including Captain Hollywood “More and More” and 95 South “Whoot There It Is.” In 1994, Profile Records hired Cary as their head of promotion. Run DMC, DJ Quik, Second II None and N2Deep were among the many R&B-leaning acts Cary was involved with. On the dance side, 2 Bad Mice “Bombscare” and the Mighty Dub Cats “Magic Carpet Ride” were among his successes.
Cary became the head of promotion for Robbins Entertainment in 1996. After helping the label gain success with hit singles Rockell’s “I Fell in Love” and Crush’s “Jellyhead,” he was presented with the opportunity to return to Virgin Records in 1997. During his time at Virgin Records, he rose to the position of VP of Promotion. Among the many artists he helped to establish and/or re-establish were: the Spice Girls, Janet Jackson, Tina Turner, Lenny Kravitz, Aaliyah, the Rolling Stones, David Bowie, Mariah Carey, Shaggy, Daft Punk, Melanie C, Fatboy Slim and the Basement Jaxx.
Among his many accomplishments at Virgin, Cary helped make “Try Again” by Aaliyah the first-ever airplay-only single to go #1 on the Billboard Hot 100. He also created the plan for Janet Jackson’s single “All for You,” which became the first single ever to have every R&R-reporting mainstream Top 40, rhythm Top 40 and R&B radio station in the country add the song during its first week of release. Cary was also awarded the International Dance Music Award “In-House Promoter of the Year” for 2001.
Cary left Virgin Records in 2002 to join Promo Only, Inc. as VP of Promotion for Promo Only Promotions. Currently as President of Promo Only Promotions, Cary has been involved with the promotion and marketing campaigns on numerous artists, including Adele, Adventure Club, Afrojack, Alesso, Audien, Avicii, Axwell Λ Ingrosso, Benny Benassi, Beyoncé, Britney Spears, Calvin Harris, Cascada, Cedric Gervais, Christina Aguilera, Clean Bandit, Daft Punk, David Guetta, deadmau5, Deorro, DJ Snake, Duke Dumont, Eric Prydz, Ferry Corsten, Flume, Justin Bieber, Justin Timberlake, Kaskade, Katy Perry, Krewella, Kygo, Lady Gaga, Madonna, Mariah Carey, Mark Ronson, Markus Schulz, Martin Garrix, Martin Solveig, Mike Posner, Morgan Page, Ne-Yo, Pink, Rihanna, Sigala, Swedish House Mafia, the Chainsmokers, Tiësto, Usher, Zedd and ZHU.
Over the past 10 years, Cary has been involved with the promotion and marketing campaigns on over 175 Mediabase Dance Radio Airplay & Billboard Dance/Mix Show chart #1s. Cary is a 10-time winner of the IDMA Award for Best Record Promoter at the annual Winter Music Conference. He has been honored for the years 2001, 2003, 2004, 2006, 2007, 2009, 2012, 2013, 2014 and 2015.