Ads, Fads, and the Future of Radio
From the early days of pirate radio to the oftentimes turbulent world of streaming and online distribution, electronic music has always found a way to be heard outside of the club. Featuring representatives from across the music spectrum, this panel will examine the current state of radio for an industry that thrives on singles and continuous mixes. How critical is FM radio play, what is the best experience for the fans, and how do artists and labels survive in an era where their core demographic is used to getting music for free?
After the Drop: The State of Dance Music
Turbulence in the ‘Clouds, the slow demise of the SFX empire, a changing mentality in Vegas clubs, and a perpetual debate over the virtues and failings of “EDM” have many in the dance music world wondering if the proverbial bubble has finally reached critical mass. We look deep inside the mirrorball with a panel of experts to determine what’s next for our industry and how we can innovate with integrity.
Anticipation, Audience, and Not Being Australian
For 10 years, music has been at the heart of To Write Love on Her Arms’ activity to present hope and find help for people struggling with depression, addiction, self-injury, and suicide. Using examples of real interactions at festivals, this presentation will focus on the ideas of storytelling and community, and how we are truly more connected than we realize.
Beyond the Boys’ Club: What’s Next for Women in Dance Music
In the past year, the topic of gender equality in the dance music industry has made headlines and sparked passionate conversations regarding discrimination, sexism, and female contributions to the scene. But have we made any meaningful progress? This panel will explore how both women and men can expand on the current dialogue to create greater equality within the business. Ladies from various realms of the dance world will discuss the challenges and opportunities that exist for women within a space founded on the principles of acceptance, respect and advocacy, and what we must do to shatter the bass ceiling and evolve beyond the boys’ club.
Building the Next Big DJ
In 2016, the rules of the game have never been so dependent on the use of buzz-worthy marketing tactics and innovative digital strategies to propel the careers of up-and-coming DJs. Meet the minds behind two breakout artists of last year, Jauz and Marshmello, and learn how you can employ their outside-the-box approach to help take your career to the next level.
Chill out and check in! Join us before doors open on Wednesday and Thursday for an invigorating warm-up to the day. The Divine Movement—cofounded by DJ/producer/yoga teacher Gina Turner and healer/tarot reader/entertainer Tim Rothschild—will guide us in yoga and meditation sessions, along with tarot and numerology readings. Water, tea and towels will be provided.
- 9:30 am: One-hour yoga session with Gina Turner
- 10:30 am: Gina Turner DJ set during conference check-in
- 10:00 am: 25-minute meditation with shaman Tim Rothschild –or– 55-minute yoga with Gina Turner
- 11:30 am: Gina Turner DJ set, tarot and numerology readings by Tim Rothschild, plus tea service provided during conference check-in
Drugs in Dance Music: It’s Time for the Industry to Act
Last year, AFEM’s Mark Lawrence, artist B-Traits, and a distinguished panel of medical professionals broached a topic that has long plagued not only the dance music world, but the festival community at large: drug consumption. This year, we continue the conversation. While Insomniac continues to work with other festivals, organizations and industry leaders to develop best-in-class harm reduction efforts, how do we respond on a global scale to inform, educate, and inspire people to take action? Now is the time to act.
EDM Is Dead! Long Live EDM!
The reports of EDM’s death are greatly exaggerated. Once considered a “niche” genre, EDM has earned its place at the table as a valuable genre for both the music industry and brands that leverage music as part of their marketing strategies. This session will recap the market trends for EDM sales and streaming, and focus on the value EDM fans bring to consumer brands and the live event industry.
For the first-ever EDC Hackathon—to be held May 25 at Exchange LA—Insomniac will host a 24-hour collaborative environment for participants to form teams and create brand-new, EDM-themed digital and hardware products using the latest APIs and technologies. A group of finalists will incubate their products at Insomniac and then pitch them to an elite panel of judges, investors and the media on EDMbiz Demo Day at Caesars Palace. TechCrunch Editor-at-Large Josh Constine—who will mentor the teams via Facebook Live during the Hackathon—will host Demo Day along with CODEMKRS founder Travis Laurendine, who previously created hackathons for SXSW, Outside Lands, and Super Bowl XLVII.
Meet the Agency: CAA
Creative Artists Agency has been a dominant force in Hollywood and global entertainment since opening its doors in 1975. We invite you to go behind the scenes and find out how one of the most successful and influential talent and sports agencies built up a powerhouse dance music division in just four short years.
If you seek a career in the dance music industry, check out this personalized mentoring program designed to empower and educate young hopefuls on a diverse range of topics. Little Empire Music and SkyLight have teamed up with industry veterans to create this unique, dynamic environment aimed at building an innovative future for the world of dance music.
Taking place on Thursday, June 16, each of these focused sessions will give up to eight students a chance to powwow with six executives for 10 minutes at a time, in a round-robin format. Advance signup will be offered on a first come, first served basis.
- Stephanie LaFera (Founder and CEO, Little Empire Music / Cofounder, SkyLight)
- Randy Sosin (Senior Vice President, Film & Video Production, Insomniac)
- Christian Karlsson (DJ/Producer/Mentor, Bloodshy/Galantis/Miike Snow)
- Ed Shapiro (Attorney, Reed Smith LLP)
- Alexandra Greenberg (Senior VP, MSO PR)
- Geronimo (Senior Director of Programming, SiriusXM)
Moby Book Signing
Following Moby’s keynote presentation, he will sign copies of his new memoir, Porcelain.
Resurgence of Trance
As longtime torchbearers of trance enjoy a resurgence in its popularity—and talented up-and-comers lay a new foundation for the next generation—we explore the beautiful ascension of one of dance music’s oldest, most diverse, and most beloved genres.
Show/Business: Entrepreneurs in Dance Music
Keeping in step with every musical movement is a group of industrious, enterprising businesspeople with a knack for seeing and seizing opportunity where others don’t. They are creative, connected and highly motivated, and many of them lay the groundwork on which future movements are built. From social influencers and bloggers to technologists and fashion designers, we introduce you to some of the entrepreneurs who are building careers throughout the world of EDM. Following the panel, bring your best questions and join us at Stage Two, where we will continue the conversation in a town hall format.